Cadillac will debut the redesigned CTS sedan at the New York Auto Show in late March and go on sale this fall. And the redesigned Escalade SUV is set to go on sale in early 2014.
At a meeting of General Motors executives with dealers, they said the car’s redesign is meant to jump retail sales by about 35 percent this year.
Cadillac sales executive confirmed this plan for the CTS ahead of the meeting.
Cadillac expects many new and updated vehicles to boost sales this year after losing market share in each of the past two years. In 2012, sales fell 2 percent to 149,782 units, compared to an industry growth of 13 percent.
“Our sales growth should increase and the percentage should be two digits, month after month,” Butler said, declining to set an end goal. “We have a product, and now we need an increase in sales, commensurate with that product.”
Dealers who attended the meeting said that Cadillac plans to sell about 190,000 cars against 140,000 sold last year. This will increase sales by 35%.
Butler said that the marketing budget of Cadillac will grow this year with the launch of the redesigned CTS and the constant support of ATS and XTS SUVs. He said the next generation Escalade will be presented later this year. The dealers at the meeting said that the SUV would arrive in their salons in early 2014.
Dealers expect the first to see the serial version of Cadillac CTS and other future models during a meeting in Las Vegas in April.