Best Global Brands called the most expensive car brands in 2014
Employees of the Brand Finance expert company compiled a rating of 500 enterprises with their brands at their estimated value. Best Global Brands, it is this name that has a list of companies, included a list of the most expensive automobile brands, on the basis of which the car market experts determined the corresponding rating of car manufacturers.
The Japanese concern Toyota deservedly took 11th place in the global list with a cost of 35 billion. American dollars. This is a positive result, since last year the Japanese ended the 15th with the cost of 26 billion.
The second and third place went to the German automakers. BMW with an assessment cost of 29 billion. dollars for 17th place and the Volkswagen folk car, which lost 2 places and $ 2 billion, respectively, Bavarian competitors.
The fourth and fifth place was taken by the Germans and Japanese always competing in the car market. Mercedes-Benz with 24 billion. took 26th place, and Honda took 31st place with an assessment capital of 22 billion.
Also in the competition was participated by Nissan lagging behind Honda to 0.8 billion, the American Ford with a result of 41 places and 20 MLDs, as well as the South Korean Hyundai, was wedged into the struggle between the German-Japanese Automobile Union. Close the top ten most expensive automobile brands who achieved 98 Porsche results with a capital of 11.5 billion and the only representative of France Renault, who took 9 billion 132 rating place.
To get a brand in the Best Global Brands list, a prerequisite is an export of more than 70%of the products at least 3 continents.